productivity management, digital transformation, Smartworking, Get things done, goals, internal communication, work smart

Laycos is invited to the SMART SME MENA 2019 in Dubai

On the 18th of September, Laycos has been invited to participate at the SMART SME MENA 2019 meeting to present a new way of working.

Where is this event?

The 2019 edition of SMART SME MENA 2019 will take place in the impressive and modern city of Dubai, in the United Arab Emirates (UAE).

The event will be held at the prestigious hotel Dusit Thani Dubai.

How this we get there?

A few months ago we attended the Digital Enterprise Show in Madrid, where one of the people in charge of the organizing company of SMART SME MENA, came to our stand and discover Laycos Network.

Months later, we received a call informing us that Laycos had been pre-selected as a technology company, to attend the 2019 edition of the SMART SME MENA as guest speaker. Before that, we had up to 2 interviews to be selected.

Ending the interview successfully, they wanted Laycos to present as European/Spanish company, showing the changes in digital transformation, through communication in companies and organizations.

What are the goals of the 2019 edition of SMART SME MENA?

The meetings are aims to promote the entrepreneurial spirit and the creation and sustainable growth of small and medium-sized enterprises (SMEs) in the Middle East and North Africa. It added that the SME sector in MENA is estimated at around $1 trillion per year.

In its Vision 2030, Saudi Arabia has set a target to increase the share of SMEs to its GDP from the current 20 percent to 35 percent while the UAE, in its Vision 2021, set a target to increase the share of SMEs to its non-oil GDP from the current 60 percent to 70 percent.

In recent years they have been working on strategies to promote the SME community and business policies favorable to competitiveness and innovation. A lot of work has been carried out within the GCC Gulf Cooperation Council, formed by the United Arab Emirates, Saudi Arabia, Qatar, Oman, Bahrain, and Kuwait.

According to a study conducted by MENA Research Partners:

In the GCC region are forecast to grow by 156% in the next five years, with the sector set to be worth $920 billion.

What will Laycos bring to SMART SME MENA?

We want to express our gratitude to the organization for allowing us to jump into the international stage.

Author image

Sobre Tamara de Ruiter

Marketing International & Communications at Laycos Network. Born and raised in the Netherlands, speaks 5 languages. Her favorite professional quote is KISS, Keep it short and simple.
  • Spain